Marketing at the Intersection of Art, Science & Technology.

 

Inquisitive by nature, Jim has the uncommon gift of being both left and right brain. A true Renaissance man. 

 

As an undergrad he switched his major four times before settling on a B.A. in Journalism along with a double minor in Economics and Art History for good measure—all while running for the University of Oregon track team. He cut his digital design chops early with his first Mac purchase in 1987 and took a lead design position marketing downtown Portland, Oregon. He achieved early success winning multiple International Downtown Association marketing awards and was part of the team that founded one of the nation's first Business Improvement Districts.

 

Following the path of his Cornish ancestors, he moved to California in 1995 and chose to mine for leads instead of gold. He became an early adopter of GoldMine CRM and took cutting-edge digital marketing courses at UCLA before digital transformation and marketing stack was even a known phrase. He followed up with an MBA from University of Southern California—one of only two people in his graduating class with a creative background—and chose to concentrate his major in technology marketing. While at Rauxa (Costa Mesa, CA and New York), Jim took the early lead in digitally transforming the agency and was part of the management team that opened their Manhattan offices.

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Jim brings a big picture approach to his work. He is passionate about learning a client's business and helping solve for problems. At both Rauxa and CO-OP Financial Services, Jim was the marketing lead for all technical products. He has worked on many high-profile product releases, including Verizon's launch of iPhone and iPad.

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The greatest satisfaction Jim gets from his work is mentoring team members and watching them grow professionally. A lifetime learner, he is always looking to further his digital skills as well as those around him—always pushing the boundaries of what is possible. He is also a strong believer in diversity in the workplace and values the competitive advantage it brings to a company. 

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Volunteering is one of Jim's core values. He has donated countless hours of his time to non-profits, including Los Angeles Orthopaedic Hospital's inner-city SportsCare program, AIDS Project Los Angles (APLA), Venice Family Clinic, Dance Theatre of Harlem and Mission of Yahweh shelter in Houston. Jim also was a board member of the American Marketing Association (AMA) in New Jersey. 

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When not achieving great results for his clients, Jim likes to stay active hiking, mountain biking, playing beach volleyball, scuba diving, eating Thai food and trying to teach his two very stubborn french bulldogs new tricks. Favorite creative outlets are botany, home renovation, architectural history and international travel. He can often be found binge watching exotic travel YouTube videos to add to his ever-growing bucket list.

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To learn more, please visit linkedin,com/in/jamesrwilkins